Amber River True Bearing is an Independent Financial Planning firm based in Chorley, Lancashire, with additional offices in Altrincham and Stoke on Trent.

Last year, Amber River True Bearing (formally known as True Bearing) celebrated 20 years in business. George Critchley, Executive Chairman, started the company back in 2003 with just a handful of staff. Fast forward 20 years, and the business now has three offices, over 90 staff and nearly 7,000 clients. 

To celebrate 20 years, the business invited staff, their families, and their supporters to an evening of food and music at Stanley House.

Last year was also important as the company went through a full re-brand. Back in 2020, True Bearing joined the Amber River group, which is a like-minded group of financial planners who have the same ethos and principles as True Bearing. It was a great fit, so George and the team embraced becoming part of the Amber River Group and, last year, went through a name change and a full re-brand. 

Now, with their new identity, Amber River True Bearing wish to build and grow their business even further and felt it was a perfect time to become a strategic partner with the Chamber. 

Jayne Raven, Marketing Manager at Amber River True Bearing, said: “We are delighted to become a strategic partner of the Chamber. We have been a member of the Chamber for many years, and the opportunity to partner with such a longstanding and well-respected Chamber was too good to miss. We feel now is a good time to build our relationship further, not only with the Chamber but with all Chamber members”.

Amber River True Bearing offer a number of services, such as pensions, retirement planning, investments, and business/corporate advice. They also offer a variety of services for employers to help them to financially empower their teams. 

These include a programme of Pre-Retirement Workshops, delivered in-house or over teams for over 60 employers in the North-West and beyond. These sessions are for employees approaching retirement and are tailored to the employers’ requirements, including company pension schemes. The financial well-being sessions are aimed at employees of all ages and provide an understanding of financial well-being and how it can be achieved. 

The team at Amber River True Bearing share one purpose. To enrich the lives of those they meet through professional financial planning and advice, creating a prosperous, secure and happy future for their clients and families.

Amber River True Bearing run quarterly investment seminars, which clients and those who wish to know more about investing are welcome to attend. The seminars are very popular and regularly draw many attendees, who come to listen and ask questions of City-based Fund Managers who discuss the financial landscape.

Seminars for this year will take place on the following dates:

Thursday 7th June,
Park Royal Hotel, Warrington

Thursday 19th September,
Lancaster House Hotel

Thursday 5th December,
Barton Manor Hotel, Preston

Registration starts at 4 pm, and the seminar runs from 4.30 – 6 pm. To book a free ticket for any of the seminars, please call 01257 260011 and ask for Jayne Raven.

If you would also like to know more about financial planning services, pre-retirement workshops, or financial well-being sessions, please get in touch with the team. As a Chamber member, you are welcome to an initial meeting with Amber River True Bearing at no expense to you.    Telephone: 01257 260011