An Innovation Ambassador has been appointed by Preston City Council in response to the recent “Nurturing Preston’s Innovation Ecosystem” report published by Plexal.
According to Preston City Council, this analysis was made by Plexal in their recently published report ‘Nurturing Preston’s Innovative Ecosystem’, commissioned by Preston Partnership and funded through Lancashire County Council.
It sits with a series of core factors they outline as required that aim to make up a successful innovation ecosystem, ranging from vision and leadership to capital and infrastructure.
As a founding member of Preston Partnership, Preston City Council participated in the consultation process and welcomed the report.
Councillor Valerie Wise, Cabinet Member for Community Wealth Building at Preston City Council said: “We recognise that Preston is on the precipice of opportunity in relation to the cyber, technology, and digital sector with the imminent arrival of the National Cyber Force at Salmesbury. The report provides us with useful insight into how we can progress this important agenda, and I am pleased that we have been able to respond so quickly by commissioning an Innovation Ambassador to facilitate this process.”
Shirah Bamber who co-founded Alma, a Preston-based consultancy, has been appointed as Innovation Ambassador to represent Preston and raise its profile as a hub for innovation, cyber, tech and digital businesses.
Bamber will engage with the digital, tech, and innovation community across the city to identify opportunities for collaboration, good news stories, and further development.
Bamber added: this is a really exciting project to be working on, and one that I feel strongly about as a local resident, business owner, and mother of teenage children who are currently considering their career options.” “Preston has so much potential, and I am looking forward to working with the different businesses, agencies, and organisations who are already fostering innovation, community building, and promoting this sector across the city, and region.”



